What is Search Engine Optimization

what is Search Engine Optimization (SEO) can bring a tremendous amount of high-intent traffic to your website (people who are actually in the process of searching for things…things just like what you’re selling), and unlike pay-per click (PPC) marketing, also known as paid search, you don’t have to pay every time a visitor reaches your site.

what is Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic..

Search Engine Optimization – Better Information Means Better Result in search engines

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